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Cinema has long been a tool of soft power for both the United States and China. However, despite its cultural value, filmmaking remains a business – and an expensive one at that. If profitability is compromised, the industry will inevitably retreat.
Cinema has long been a tool of soft power for both the United States and China. However, despite its cultural value, filmmaking remains a business – and an expensive one at that. If profitability is compromised, the industry will inevitably retreat.
