{"id":77589,"date":"2025-02-27T06:56:44","date_gmt":"2025-02-27T06:56:44","guid":{"rendered":"https:\/\/alertindianews.in\/?p=77589"},"modified":"2025-02-27T06:56:44","modified_gmt":"2025-02-27T06:56:44","slug":"the-women-brewing-change-in-india-one-beer-at-a-time","status":"publish","type":"post","link":"https:\/\/alertindianews.in\/?p=77589","title":{"rendered":"The Women Brewing Change In India, One Beer At A Time"},"content":{"rendered":"<p>As a fixture of India&#8217;s burgeoning craft beer scene, Varsha Bhat is a rarity twice over: first as a woman who brews alcohol, and second as a woman who drinks it.<\/p>\n<p>Ms Bhat is staking a claim to a male-dominated industry in a country where social mores compel most women to stay teetotal.<\/p>\n<p>The 38-year-old had for years weathered barbs from male peers questioning whether she had the muscles to carry hefty bags of hops or was calm enough to deal with the job&#8217;s pressures.<\/p>\n<p>But after a decade in the industry she has risen to become head brewer at one of Bengaluru&#8217;s most popular pubs, catering for the city&#8217;s moneyed young tech workers.<\/p>\n<p>&#8220;There&#8217;s nothing a woman can&#8217;t do that a man can&#8230; from recipe development, to the physical work, to managing a team,&#8221; Ms Bhat told AFP.<\/p>\n<p>&#8220;We&#8217;ve taken that step to come forward and say that we can do it,&#8221; she added. &#8220;There was a stigma&#8230; we&#8217;re breaking those stereotypes and barriers.&#8221;<\/p>\n<p>Bengaluru has long been renowned for a more liberal drinking culture than the rest of India &#8212; a country where 99 percent of women do not drink, according to government figures.<\/p>\n<p>Its signature tech industry employs a young and highly educated workforce drawn from elite universities, often arriving without established social connections to the city.<\/p>\n<p>That provides a roaring trade to Bengaluru&#8217;s thriving craft beer bars, with in-house breweries employing hundreds and a clientele both eager to meet new people and ready to burn money.<\/p>\n<p>The city&#8217;s workforce is an anomaly in a country where, according to official statistics, only 25 percent of working-age women are formally employed.<\/p>\n<p>By comparison, they account for nearly 40 percent of those working at Bengaluru&#8217;s tech firms &#8212; a testament to the city&#8217;s ability to draw ambitious women from elsewhere in India, large numbers of whom are seen chatting raucously with friends in bars after hours.<\/p>\n<p><strong>&#8216;Role model&#8217;<\/strong><\/p>\n<p>Among them is Lynette Pires, 32, who moved to Bengaluru to work as a pharmaceutical researcher but quickly found herself drawn to the brewing business.<\/p>\n<p>Her path to becoming the brewer at a burgeoning outdoor beer garden in the city&#8217;s south forced her to assert herself over male colleagues who refused to take her seriously.<\/p>\n<p>&#8220;Standing there in mostly a male-dominated room and trying to get your opinion across or trying to get them to listen&#8230; you have to learn how to overcome that and move past it,&#8221; she told AFP.<\/p>\n<p>Four years ago she founded the Women Brewers Collective which, along with more than a dozen other women working in the city&#8217;s brewpubs, aims to smooth the path for those who come next.<\/p>\n<p>&#8220;I definitely want to be a role model for other women brewers,&#8221; Ms Pires said. &#8220;That&#8217;s what it&#8217;s all about &#8212; to inspire and help develop other women who are entering the industry.&#8221;<\/p>\n<p><strong>&#8216;Bitter men, bitter beer&#8217;<\/strong><\/p>\n<p>While Ms Bhat and Ms Pires are trailblazers in their own city, women have been the pillars of the brewing industry since ancient times.<\/p>\n<p>The first recorded beer recipe is thought to have been written on a piece of clay in 1800 BC as an ode to Ninkasi, the Sumerian goddess of beer.<\/p>\n<p>Around the same time in Mesopotamia, the Code of Hammurabi, among the earliest known laws, referred to female tavern owners.<\/p>\n<p>Given this history, it was &#8220;crazy and a little immature and ignorant when people say it&#8217;s a man&#8217;s drink&#8221;, Girija Chatty, host of a podcast about India&#8217;s beer industry, told AFP.<\/p>\n<p>Drinking is often frowned upon in India, with independence leader Mahatma Gandhi one of the most strident voices in favour of temperance and abolition.<\/p>\n<p>India&#8217;s 1949 constitution enjoins the government to ban drinking except for &#8220;medicinal purposes&#8221;, a clause largely ignored except for prohibitions imposed in some states.<\/p>\n<p>Even among the small minority of Indians who do drink, the divide between the sexes is stark &#8212; nearly 15 times as many men as women imbibe, according to a government health survey published in 2022.<\/p>\n<p>Among the small number of women who frequent bars, that divide and its attendant social expectations are still easy to spot.<\/p>\n<p>Chatty cites the regular instance of waiters reflexively handing the drinks menu to any man seated at the table &#8212; rather than the woman who asked for it in the first place.<\/p>\n<p>&#8220;If women can handle bitter men,&#8221; she joked, &#8220;they can very well handle bitter beer.&#8221;<\/p>\n<p><i>(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)<\/i><\/p>\n<p>\u200bLynette Pires, 32, founded Women Brewers Collective which, along with more than a dozen other women working in the city&#8217;s brewpubs, aims to smooth the path for those who come next.\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>As a fixture of India&#8217;s burgeoning craft beer scene, Varsha Bhat is a rarity twice over: first as<\/p>\n","protected":false},"author":0,"featured_media":77590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-77589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it.jpeg",1200,738,false],"thumbnail":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it-150x150.jpeg",150,150,true],"medium":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it-300x185.jpeg",300,185,true],"medium_large":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it-768x472.jpeg",640,393,true],"large":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it-1024x630.jpeg",640,394,true],"1536x1536":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it.jpeg",1200,738,false],"2048x2048":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it.jpeg",1200,738,false],"morenews-large":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it-825x575.jpeg",825,575,true],"morenews-medium":["https:\/\/alertindianews.in\/wp-content\/uploads\/2025\/02\/6c99qqho_varsha-bhat-bengaluru-brewery_625x300_27_February_25-2lZ4it-590x410.jpeg",590,410,true]},"author_info":{"display_name":"","author_link":"https:\/\/alertindianews.in\/?author=0"},"category_info":"<a href=\"https:\/\/alertindianews.in\/?cat=1\" rel=\"category\">Uncategorized<\/a>","tag_info":"Uncategorized","comment_count":"0","_links":{"self":[{"href":"https:\/\/alertindianews.in\/index.php?rest_route=\/wp\/v2\/posts\/77589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alertindianews.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alertindianews.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alertindianews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77589"}],"version-history":[{"count":0,"href":"https:\/\/alertindianews.in\/index.php?rest_route=\/wp\/v2\/posts\/77589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alertindianews.in\/index.php?rest_route=\/wp\/v2\/media\/77590"}],"wp:attachment":[{"href":"https:\/\/alertindianews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alertindianews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alertindianews.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}