OTT platforms are not capable of changing Bollywood “forever”, celebrated actor-cum-director Rakesh Roshan has said, indicating the grit with which the Hindi film industry has survived all challenges so far, including some black swan events like Covid-19.\u00a0<\/p>\n
Speaking at NDTV’s “India Through the Eyes of Its Icons” series, Mr Roshan said: “You can never say forever. When video came, many people thought the same, but it did not change Bollywood.”\u00a0<\/p>\n
Drawing from his decades of experience in the industry, Mr Roshan’s remarks were in response to a question on whether technology and OTT platforms have the potential to change Bollywood forever.<\/p>\n
Mr Roshan agreed with iconic writer Salim Khan that lack of powerful story-telling is proving to be the Bollywood industry’s Achilles heel.<\/p>\n
He also said “packaging a story” is equally essential and that this “wholesome packaging” is something that is not found in films made these days.<\/p>\n
The south Indian industry still makes “wholesome” movies and technology is providing it the “kind of edge that is needed to keep viewers hooked to cinemas today”, the distinguished film-maker said.\u00a0<\/p>\n
On the evolving art of movie making and choices of the audience, Mr Roshan said: “Movie making is in An between territory. In a decade from now, either it can evolve into a completely new direction where our movies would be seen as too old or it can return to a larger-than-life cinema that we used to make but is today being substituted by a wave of real-life movies.”<\/p>\n
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