A notebook, featuring cricketer Virat Kohli, has been compared to Christopher Nolan’s iconic film ‘Inception’. A picture of the stationary item with the former Indian cricketer on its cover was shared on Twitter with a witty caption: \u201cVirat Kohli on a notebook holding a notebook with Virat Kohli on it holding a notebook with Virat Kohli on it.”<\/p>\n
Delivery app Blinkit was quick to draw a parallel between the notebook and Mr Nolan’s 2010 film, writing, “INKception”.\u00a0<\/p>\n
‘Inception’ was about a dream within a dream that continues in a loop.<\/p>\n
\nINKception ???? https:\/\/t.co\/Mc3922HJsA<\/a><\/p>\n
\u2014 Blinkit (@letsblinkit) February 12, 2025<\/a><\/p><\/blockquote>\n
Several other internet users gave their own spin to the viral photograph. One user wrote, “Kohliyaapa ho gaya.”\u00a0<\/p>\n
\nKohliyaapa ho gaya<\/p>\n
\u2014 soo washed (@anubhav__tweets) February 11, 2025<\/a><\/p><\/blockquote>\n
Another added, “Inception level of advertising.”<\/p>\n
\nInception level of advertising<\/p>\n
\u2014 kishor (@kishorrmishra) February 11, 2025<\/a><\/p><\/blockquote>\n
“Multiverse of Kohli,” read a comment.\u00a0<\/p>\n
\nMultiverse of kohli ????<\/p>\n
\u2014 dhruv (@dhruvlenka) February 11, 2025<\/a><\/p><\/blockquote>\n
\nBlinkit often indulges in social media banter with other brands. Last year, on the occasion of Raksha Bandhan, food delivery giant Zomato shared a lighthearted message for Blinkit, the delivery company it acquired in 2022. In a post on its official X page, Zomato affectionately referred to Blinkit as its \u201cadopted sis\u201d, accompanied by a kiss emoji.\u00a0<\/p>\n
Blinkit responded in equal measure, correcting Zomato’s terminology. \u201cAdopted nahi acquired hota hai..itna bada hogaya pata nahi kab seekhega,” Blinkit wrote, implying that it was acquired, not adopted, and jokingly asking when Zomato would learn the difference.\u00a0<\/p>\n
\nAdopted nahi acquired hota hai..itna bada hogaya pata nahi kab seekhega ???? https:\/\/t.co\/JdNiOVOTH1<\/a><\/p>\n