{"id":53365,"date":"2025-02-06T12:04:35","date_gmt":"2025-02-06T12:04:35","guid":{"rendered":"https:\/\/alertindianews.in\/?p=53365"},"modified":"2025-02-06T12:04:35","modified_gmt":"2025-02-06T12:04:35","slug":"zomato-to-rebrand-as-eternal-unveils-new-logo","status":"publish","type":"post","link":"https:\/\/alertindianews.in\/?p=53365","title":{"rendered":"Zomato To Rebrand As ‘Eternal’, Unveils New Logo"},"content":{"rendered":"

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to “Eternal” and unveiled a new logo, a move that comes more than two years after it began using the new name internally.<\/p>\n

Eternal would comprise its four major businesses – food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said.<\/p>\n

“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future,” Founder Deepinder Goyal said in a letter to shareholders.<\/p>\n

“Today, with Blinkit, I feel we are here,” Goyal said.<\/p>\n

The move marks a shift for the company, from when investors were skeptical about Zomato’s acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.<\/p>\n

Blinkit as well as early bird Swiggy’s Instamart have driven a shift in the way Indians shop, and forced retailers such as Reliance Industries’ JioMart as well as Amazon and Walmart’s Indian business to launch their own quick-commerce services.<\/p>\n

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)<\/i><\/p>\n

\u200bIndian food and grocery delivery platform Zomato said on Thursday it will rename the company to “Eternal” and unveiled a new logo, a move that comes more than two years after it began using the new name internally.\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to “Eternal” and<\/p>\n","protected":false},"author":0,"featured_media":53366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t